In all societies, culinary tradition is the first instrument that defines the identity of a group. In Italy pasta and pizza represent this identity. The PastaritO PizzaritO restaurants are the result of this Italian passion, where pasta and pizza are the characteristic elements of a joyous and convivial culture. PastaritO The concept It is an original table service formula, based on the most popular Italian pasta and pizza specialities. Versatility The innovative service lets customers combine the pasta format with condiments with great liberty and choose from the most fanciful toppings for the pizzas. The Offer Not only hard wheat, fresh pasta, filled pasta, biological and integral pasta, but also pizza and a wide choice of risottos, salads and tasty toast slices seasoned with oil and garlic. Distinctive marks The attention to quality, Italian quality, fast orders, table service, the quanitity- 350 grams roughly of infinite taste for each plate of pasta, 320 grams roughly of infinite taste for each plate of risotto, and the reasonable price, make PastaritO one of the most well-known trademarks in Italy. The environment The kitchens in full view, as a sign of respect for the client, the spacious interior seating 120/130, the display counters, the colours and decorations describe the restaurant in an exclusive way. The strength of a Great Group The CIR food Group bought up PastaritO in December 2003 and is the holder of the license and the owner of all the equipment in the restaurants. The group has a vast experience in the catering sector, directly managing over 100 restaurants. A taste of organization The group provides constant assistance and offers each single franchisee the feasibility plan, the architectural project, the setup of the restaurant and training with particular attention to marketing and communication guaranteed by the CIR food training academy.